Improve your website ranking with our search optimisation
Search engine optimization or SEO is to make your web site content more search engine friendly in order to give it higher ranking. We will research your keywords and optimize your site based on the most searched keywords in your industry in order to drive right kind of traffic to your site via the major search engines and directories.
How do you optimize my web site?
The process of search optimizations is multi-faceted. It is a combination of many factors and there are several key areas which we concentrate on while optimizing your web site:
Valid markup
In fact majority of web sites on the Internet are poorly written and coded. If you were to validate the HTML or XHTML markup they use you will find most sites are filled with errors. You can validate your site at validator.w3.org. Try our site and see what it says about us.
Meta data
In the past meta data (information about the contents of your web site) has been viewed as being highly significant to search engine robots and spiders and although it is still valuable we believe that today it plays a less crucial role. Having said that, certain aspects such as keyword sequences and titles need to be carefully thought out in order to maximize your ranking potential.
Redundant information
The market is inundated with WYSIWYG HTML editors and web authorizing software. White this makes the job of producing web sites a lot easier, it also has a negative side-effect of producing unnecessary, irrelevant, and often badly formatted markup. Sabritech optimizes all codes by hand and in many cases re-write it. This not only makes the code clean but also makes it more lightweight. This way there's less data to download. As a result the performance of your web site will improve by allowing web browsers to load the information quicker. Clean, optimized code is more visible to search engines and will have greater relevance.
Static urls
Certain search engines do not like dynamic URLs and whilst this may become less of an issue as search algorithms improve over time it is something that should be addressed. If you have a dynamic web site, for example with a content management system or ecommerce web site, the URLs used will be dynamically generated. Sabritech uses a URL replacement technique to ensure that all pages are accessible via static URLs thereby increasing your exposure to all search engines.
External links and google page rank
It's important to have a healthy number of incoming links from quality web sites. This not only does this give you more visibility out on the Internet but also adds to the credibility of the information on your site and therefore provides you with a better page rank.
Avoid dirty tricks
There are some well publicized BLACK HAT SEO techniques which are to be totally avoided. For example page cloaking which attempts to deliver different markup to the robot or spider than is actually delivered to the browser. Make no mistake about it that search engine algorithms get smarter and smarter and if you are caught trying to deceive them your web site will suffer. We know what works and what doesn't work where optimization is concerned. We have spent significant time testing ideas and theories and have produced some amazing results.
What else should I be aware of with SEO?
Search engine optimization is not just a one time activity; it's a continuous process. Methods change as search engines become more and more sophisticated. Google itself states on its web site, results can never be guaranteed (excluding pay per click, in which case it's costing you to be there). Any company telling you this should be avoided. Free or "natural listings" as they are known change position frequently so just because you are ranking well today does not guarantee you will rank well tomorrow.
Can you optimise my web site?
Initially Sabritech will give you a free consultation with some recommendations. If we don't believe we can increase your search engine ranking we will not waste your time or money, however, if we believe there are some areas for improvement we'll advise you on how we can help and the associated costs in doing so.
For further information about our search engine optimization services please contact us.
Search engine optimization or SEO is to make your web site content more search engine friendly in order to give it higher ranking. We will research your keywords and optimize your site based on the most searched keywords in your industry in order to drive right kind of traffic to your site via the major search engines and directories.
How do you optimize my web site?
The process of search optimizations is multi-faceted. It is a combination of many factors and there are several key areas which we concentrate on while optimizing your web site:
Valid markup
In fact majority of web sites on the Internet are poorly written and coded. If you were to validate the HTML or XHTML markup they use you will find most sites are filled with errors. You can validate your site at validator.w3.org. Try our site and see what it says about us.
Meta data
In the past meta data (information about the contents of your web site) has been viewed as being highly significant to search engine robots and spiders and although it is still valuable we believe that today it plays a less crucial role. Having said that, certain aspects such as keyword sequences and titles need to be carefully thought out in order to maximize your ranking potential.
Redundant information
The market is inundated with WYSIWYG HTML editors and web authorizing software. White this makes the job of producing web sites a lot easier, it also has a negative side-effect of producing unnecessary, irrelevant, and often badly formatted markup. Sabritech optimizes all codes by hand and in many cases re-write it. This not only makes the code clean but also makes it more lightweight. This way there's less data to download. As a result the performance of your web site will improve by allowing web browsers to load the information quicker. Clean, optimized code is more visible to search engines and will have greater relevance.
Static urls
Certain search engines do not like dynamic URLs and whilst this may become less of an issue as search algorithms improve over time it is something that should be addressed. If you have a dynamic web site, for example with a content management system or ecommerce web site, the URLs used will be dynamically generated. Sabritech uses a URL replacement technique to ensure that all pages are accessible via static URLs thereby increasing your exposure to all search engines.
External links and google page rank
It's important to have a healthy number of incoming links from quality web sites. This not only does this give you more visibility out on the Internet but also adds to the credibility of the information on your site and therefore provides you with a better page rank.
Avoid dirty tricks
There are some well publicized BLACK HAT SEO techniques which are to be totally avoided. For example page cloaking which attempts to deliver different markup to the robot or spider than is actually delivered to the browser. Make no mistake about it that search engine algorithms get smarter and smarter and if you are caught trying to deceive them your web site will suffer. We know what works and what doesn't work where optimization is concerned. We have spent significant time testing ideas and theories and have produced some amazing results.
What else should I be aware of with SEO?
Search engine optimization is not just a one time activity; it's a continuous process. Methods change as search engines become more and more sophisticated. Google itself states on its web site, results can never be guaranteed (excluding pay per click, in which case it's costing you to be there). Any company telling you this should be avoided. Free or "natural listings" as they are known change position frequently so just because you are ranking well today does not guarantee you will rank well tomorrow.
Can you optimise my web site?
Initially Sabritech will give you a free consultation with some recommendations. If we don't believe we can increase your search engine ranking we will not waste your time or money, however, if we believe there are some areas for improvement we'll advise you on how we can help and the associated costs in doing so.
For further information about our search engine optimization services please contact us.
Our Clients
